ULTA, the popular cosmetics, fragrance and beauty gifts vendor, endeavors to provide positive experiences to all its customers. In order to be able to do that, ULTA goes to great lengths to obtain feedback from its customers: so as to be able to figure out how it can continually make their experiences ever more positive. […]

Sephora is one of those companies that are always on a quest to improve their products and services, in order to give their customers worthwhile experiences. To succeed in that quest, Sephora runs customer feedback surveys from time to time. By opting to take part in any one such Sephora survey (as a Sephora customer), […]